Skip to main content

40 of Tomorrow: Brooklyn Decker and Whitney Casey of Finery

When former CNN journalist Whitney Casey and model-actress Brooklyn Decker founded Finery in April 2017, they flipped the traditional retail pyramid on its head. “Brook and I always had this philosophy that to actually appeal to a woman you shouldn’t sell her anything, but should know everything about her,” said Casey. “Most retail is built on product, then experiences around it, then trying to learn about women after the fact by adding data. We said, ‘Let’s start with data and knowledge and build an experience to maximize time on-site, then at the end we can sell her something.'” Brooklyn Decker and Whitney Casey of Finery.  Courtesy image Said Decker, “Tech companies talk about data, data, data. But they are not using it to help you. We are hyper-protective of our data, so if you are giving it to us, we better be giving you utilities in return.” Finery’s features include return notifications for online purchases and AI-aided styling based on the items in a user’s closet. Casey and Decker said the number-one thing they ask themselves when creating products and features is, “Does it help our user?” “Our ethos is to hire the best talent, and if you can hire the best talent that is a

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2r9v8kL
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Ciara Goes for Gold in JW Anderson Vest for the Singer’s Black Women in Excellence Dinner in London

Ciara opted for utilitarian styling for her Black Women in Excellence Dinner on Sunday in London. The singer was joined by such attendees as Yasmin Evans and Vanessa Kingori, among others, for the special occasion. Ciara wore a design courtesy of Jonathan Anderson’s label, JW Anderson, which was founded by the eponymous designer in 2007. The sleeveless bomber vest featured utilitarian elements, including large pockets at the hips, a zipper down the front placket and a sharp collar. Ciara attends Ciara’s Black Women in Excellence dinner at Isabel Mayfair on June 1 in London. Dave Benett/Getty Images The vest also included an elongated frame. Ciara paired the piece with a coordinated miniskirt featuring similar utilitarian elements. The miniskirt included front pockets and a high-waisted silhouette for added definition. To add some contrast to her attire, Ciara went with a sleeveless black top with a plunging neckline and bustier-style inspiration. When it came to her accessories, Ciara ...
Post a Comment
Read more

We Found the Very Best Shoes for Treadmill Walking to Power Your Next Workout

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Believe it or not, treadmill walking is one of the best things you can get up to in the gym: helping maintain your cardiovascular health, assisting with weight loss, boosting bone density, and improving overall mobility. Unfortunately, most treadmill walkers are wearing the wrong footwear while engaging in this exercise — resorting to cross-training shoes with rigid soles, trail shoes with deep lugs, or even lifestyle sneakers not originally intended for active pursuits. That’s why our editors are coming in hot with a shortlist of the top shoes for treadmill walking, separating themselves from the sneaker crowd thanks to superior (yet never-too-soft) cushioning; underfoot grip that will spare you from disaster, or at least embarassment; breathability for your sweatiest sessions; and stabilizing mechanisms that can ...
Post a Comment
Read more