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Coronovirus Redesigns Amit Aggarwal’s Post-Fashion Week Sales 

MUMBAI, India — Less than four weeks after his first solo grand finale show at Lakme Fashion Week, Amit Aggarwal got busy redesigning his immediate future, pushed by what he saw as an imminent change even before the 21-day total lockdown in India was mandated to arrest the coronavirus spread. “There was a spike in retail sales and people coming to my store right after the event on Feb. 16,” he said of his summer-resort 2020 show. His flagship store is in the prestigious Kila area in New Delhi, and he retails through numerous multibrand retailers. “But we realized that despite all the additional publicity after the grand finale, we had to protect our staff and labor and needed to close down the store even before the curfew began. I realized that it is time to step up the voice of the brand as we are surrounded by a changing world, and we will begin this with a new initiative on Instagram kicking off on Friday.” Lakme Fashion Week, which was held here from Feb. 11 to 16, was fortuitous in its timing this year, held just before COVID-19 really arrived in India. The fashion week, which is held twice a year, appeared

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