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Surviving and Thriving in Quarantine: 3 Ways Businesses Can Turn Time into Opportunity

At this point, the story is global – businesses in communities around our country and world have shuttered, many at the direction of local, state or national governments as we battle the COVID-19 pandemic. But grim as the picture may be today, millions of small business owners around the country need to grapple not just with the challenge of what to do while their operations are closed, but how to prepare for what lies on the other side of this crisis as the world emerges from quarantine and returns to business. In pursuit of a silver lining during this trying time, below are three opportunities to turn a quarantine shutdown on its head and help build businesses stronger than ever before. Explore creative new ways to deliver your product or service I’ve watched with fascination as many creative businesses have found ways to continue operating through a quarantine. Novel ways to deliver everything from orchestral music to personal training and therapy/addiction treatment have made the rounds as viral social media videos or popular articles. A similar solution may not be realistic for all businesses, but particularly if you deliver personal services (as opposed to hard goods and products that require in-person consumption), taking the

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