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Millennial-Favorite Jeweler Broaches Topic of Furloughs on Social Media

One New York-based, direct-to-consumer brand has initiated open dialogue with its consumers about a loss of revenue and furloughs resulting from the coronavirus. Jewelry brand Catbird posted a letter from its founder Rony Vardi on Instagram last week saying that the company had no choice but to furlough a majority of its employees. “This is the most difficult moment this business, built with such care and love, has ever faced. We have held out for as long as possible, but we have no choice but to temporarily lay off a portion of our staff until we can reopen,” said the letter. Its remarks represent a new kind of transparency in this unprecedented era — in which small businesses, facing a do-or-die moment, are appealing to consumers’ emotions with a sense of honesty about the pitfalls of the coronavirus economy. Catbird’s post received nearly 11,000 likes, more than 500 comments and resulted in “hours” of direct messaging with customers and fans offering their support, according to Catbird co-creative director Leigh Plessner. View this post on Instagram A hard but hopeful post. A post shared by Catbird (@catbirdnyc) on Mar 27, 2020 at 5:12pm PDT Speaking with WWD, Vardi said that Catbird’s

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