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Experiential E-commerce Platform Obsess Plants Future Growth With Seed Round

Obsess said it just closed on an undisclosed round of seed funding, which will help grow the experiential e-commerce platform’s engineering team and “further develop” the technology’s shoppable features. The seed round was led by Venture Reality Fund, WXR Fund and Jump Capital, and brings the total funding to $3.4 million. The technology company also plans to extend the platform to other verticals, the company said, adding its virtual retail shopping technology is used by brands such as Sam’s Club, Charlotte Tilbury, Diesel, Dior, Party City and Tommy Hilfiger, among others. Neha Singh, founder and chief executive officer of Obsess, said savvy retailers “know that offering a differentiated online experience is key to attracting and converting customers, especially as we head into the holiday season and as e-commerce sales continue to rise due to the pandemic.” Singh said the platform allows brands and retailers “across the fashion, beauty, home, electronics and telecom categories to create visual, discovery-driven and immersive shoppable experiences that fundamentally change the way they engage with their customers.” The platform leverages AR and VR to construct a digital retail space that allows brands to create “memorable, branded virtual experiences for consumers and wholesale buyers, with no need for an app

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