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Leveraging Connections — and Knowledge — to Succeed

A 2011 graduate of LIM College, Christina Hammond is a published writer and a full-time freelancer who specializes in entertainment marketing and events. She’s worked with brands, organizations and companies such as NBCUniversal, the United Nations, and Samsung, and counts LVMH Moët Hennessy Louis Vuitton, Fast Company, Google, Forbes, InStyle and others among the brand partnerships and media placements she’s developed for her clients. An aspiring international humanitarian, Hammond has volunteered as an English teacher in Naples, Italy and as an event producer in partnership with the City of Bridgetown Humanitarian Assistance Foundation in Barbados. As a new mom, Hammond began an online children’s book club (which was featured on Beyoncé.com) and she donates baby essentials and books to families in need on a monthly basis. With her nine-month-old daughter Tristyn as inspiration, Hammond officially released her first children’s book, “Dear Little Black Girl,” this September. Here, Hammond shares insights into her career path and how her education and work experience shaped her work life. WWD: How did your coursework and experiences at LIM College help inform your career decisions? C.H.: During my junior year at LIM I had the opportunity to hear public relations guru Kelly Cutrone and Amy Astley (who was editor of

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