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Closet Candy Boutique, Away and Tower SUP Make Top D-to-C List

In SimilarWeb’s most recent quarterly report on the top direct-to-consumer brands, sites dominating the list are focused on wellness, travel, lifestyle sports and personal care. Overall, the theme of the e-commerce sites with the largest quarter-to-quarter growth in average monthly visits is health consciousness. But there were some sweet exceptions. Taking the number three spot was Closet Candy Boutique (Closetcandy.com), which had average monthly visits of 326,000 — a quarter-to-quarter growth rate of 103 percent. The casual apparel site offers fashion-forward loungewear, rompers, jumpers, outerwear, denim, tops, bottoms and basics — all in extended sizes. In first was luggage brand Away (Awaytravel.com), which positions “smart suitcases” and bags as part of a “travel uniform.” The site garnered average monthly visits during the most recent quarter of 442,000, which reflects a quarter-to-quarter growth rate of 174 percent. Taking second place in the report was Tower SUP (Towerpaddleboards.com). The stand-up paddleboard site had average monthly visits of 50,000, which reflects a 122 percent quarter-to-quarter gain. The site offers standard and inflatable SUPs as well as accessories, SUP-specific apparel and lessons. Researchers at the firm said “health consciousness is becoming an important factor,” citing the growth of d-to-c sites such as “smart home” electronics brand Awair as evidence

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