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Career Learnings From Taking the ‘Path Less Chosen’

Lauren Johnson is the founder and chief executive officer of The Hyacinth Group, and has over 10 years of experience in the digital space, which began as an assistant internet merchant at Victoria’s Secret. Seeking to propel her career forward, she went on to receive an MBA from LIM College, with a focus on entrepreneurship. After earning an advanced degree, Johnson was recruited to work as an internet manager at Steve Madden, where she focused on customer retention and website engagement and launched the company’s social media integration program. Soon after, Lauren began consulting for brands such as SK-II and Aerosoles, bringing their digital programs to the next level with the creation of responsive sites and comprehensive marketing campaigns. Now, Lauren uses her digital expertise to help companies grow and engage online consumers through her own agency, The Hyacinth Group. Here, she shares her career path and insights learned along the way. WWD: How would you describe your career path? What were some of the challenges you faced? Lauren Johnson: I would sum up my career path with the phrase, “Choosing the path less chosen.” Definitely, my most challenging career hurdle has been landing a full-time position. I would always get so close. I

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