Klarna Report Uncovers How Consumers Plan to Shop Post-pandemic

As the U.S. reopens, so are consumer wallets. According to Klarna’s new Reopening Insights report, as a majority of shoppers plan to refresh their closets, spend is also increasing over the next six months across clothing, footwear, beauty and travel. Klarna’s extensive report, which surveyed Gen Z, Millennial, Gen X and Baby Boomer shoppers in the U.S. from January to June 2021, aims to provide retailers with insights to tackle the months ahead. Notably, consumers acknowledged the impact that the pandemic had on their shopping behaviors. While 69 percent of shoppers said their shopping behaviors have been altered, 80 percent said they now prefer to shop online although 80 percent of consumers also said they have missed the in-person shopping experience — especially Gen Z and Millennials. At the same time, 74 percent of consumers said they are now seeking out flexible payment options and more than half of shoppers are on the hunt for deals and coupons. An additional 40 percent of consumers said they want easy returns. With a large majority of consumers saying they will refresh their wardrobes, 72 percent of respondents told Klarna they will be cleaning out their closets, 59 percent said they will be purchasing new accessories, 54

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