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A$AP Rocky Wants Consumers to Drop the Lockdown Look

Acknowledging that most of us have spent a much greater deal of time indoors and less time dressing up over the last year, Klarna’s new campaign with A$AP Rocky is inviting consumers to “Get Smooth Again.” The global retail bank, payments and shopping service announced an ongoing partnership with the musician, style icon and entrepreneur on June 1, including making Rocky a shareholder and CEO-for-a-day. As part of the campaign, social content and a short film featuring a section of a new song from A$AP Rocky will be released later this summer with the goal of inspiring consumers to rediscover their sense of style. “Following a challenging year, the world is beginning to re-emerge, and we believe now is the right time to really celebrate the joy of style and fashion,” said David Sandström, chief marketing officer at Klarna “As a brand and service, Klarna wants to evoke feelings. A$AP Rocky’s innovative mindset and his impeccable sense of style and creativity paired with Klarna’s shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.” A short film featuring a snippet of a new song from A$AP Rocky will

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