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Indochino Taps Klarna Solutions, Sees Rise in Average Order Volume

Custom apparel-maker Indochino has released a case study with Klarna that reveals the successes of the brand’s use of the fintech company’s various solutions. The companies said in a statement today that average order volume, or AOV, rose 16 percent due to the use of Klarna’s marketing and flexible payment options. The solutions included Klarna for Business’ Pay in 4 solution, on-site messaging and co-marketing support (toward paid Facebook and Instagram ads). Aside from the double-digit gain in AOV, Indochino experienced a 20 percent increase in conversion from paid ads that mentioned Klarna. “The brand also attracted a new demographic — young shoppers, many of whom are on the hunt for their first suit or interested in giving their wardrobes an update, and want to do so responsibly,” Klarna said, adding that of Indochino customers using Klarna, 67 percent are Millennials and Generation Z. Klarna also said its partnership with Stripe, which is Indochino’s existing payment platform, allowed Klarna payment options to be “easily integrated into the consumer checkout experience in only four days.” Alex Nazarevich, e-commerce director at Indochino, said the brand’s aim “is to make great fitting, personalized clothing accessible to everyone, so partnering with Klarna on Stripe to add more flexible

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