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The 20 Best Colognes for Men, Tested & Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. A great men’s fragrance is the most powerful tool in your style arsenal. Though it may go unbeknownst to the naked eye, the right cologne can sharpen your suiting attire, add a signature to your everyday uniform, and can even turn any ordinary outfit into something extraordinary for special occasions. “How?” you might ask. The best colognes can provide an invisible cloak of confidence, one that makes you stand taller and step with charming suavity. Studies have shown that fragrance can improve your mood as well as reduce anxiety and stress, enabling you to project the best version of yourself. And while it might be easy for a person to forget what clothing you wear, scent has the ability to leave a lasting impression in our memory. It’s the finishing touch that empowers you to define yourself through the sense of smell, but it also has the transformative power to allow you to embody a version of yourself that you wish to be — so choose your cologne wisely. What to Consider When Purchasing Men’s Cologne The booming fragrance market is showing

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