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Raffles Celebrates New Campaign With Fashion Week Dinner

On Tuesday night at Indochine, everyone was talking about the butler. Luxury hospitality brand Ruffles hosted a dinner during fashion week to celebrate the release of its new campaign, “The Butler Did It,” that highlights the butler service at their properties worldwide. Images from the campaign were set at every dinner seat, and the team behind the imagery were on hand to detail their creation. “When I met first with Claudia [Kozma Kaplan, global head of brand] and Omer [Acar, chief executive officer], I said, what’s the one thing that makes Raffles different than all the other fabulous hotels? They’re like ‘our butlers. They take care of everything before you even realize you need it,'” said Trey Laird, who led creative on the campaign. “It’s like, oh — ‘the butler did it.’ So I thought, I want to make it this eccentric thing that these crazy, stylish, amazing guests go and the butler takes care of everything — their wildest requests.” He cast model Tim Easton in the role of the butler, and Waris Ahluwalia (“he makes everything like a movie,” Laird said) and Robert Rabensteiner in the role of the campaign guests. “Dylan [Don] had done this great shoot with Waris that I

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