As retailers around the world hunt for fresh ways to lure shoppers into their stores, boutiques in Paris offers varied responses. Two new clothing stores answer a craving for intimacy, turning to the apartment-store model. Gabriella Cortese fashioned her L’Atelier Antik Batik as part boudoir, part showroom. The space’s sparser side has tall ceilings with brass tubing stretching down from exposed beams. A small side entrance leads to the cozy part, where rich floral-print patterns on the walls match the fabric on its sprawling sofas on which tea is served. As for the clothing, India serves as inspiration. Carolina Ritzler, who makes contemporary jumpsuits, has opened her first store in the form of an upscale Parisian apartment. Spread over 1,290 square feet, the designer’s pieces are presented in a backdrop of stark white walls and traditional parquet. A marbled fireplace sits behind a modern sofa and easy chairs. Claiming a new place for baggage, Florentine leather maker Il Bisonte has opted for a colorful pop-up store on Rue Saint-Roch, near the Rue Saint-Honoré. The 860-square-foot space stretches over two floors with small leather goods dominating the ground level. Wallets and pouches are displayed on a brown wooden table, in blue square boxes and
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