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Hudson Bay Sets a Pop-up Stage for Canadian Designers

For its next designer showcase, Hudson’s Bay is right at home. Canada’s biggest department store chain will put the spotlight on 12 Canadian designers, who will display fall fashion and accessories — all exclusives — within the retailer’s “Discover This Pop-up” format, starting Sept. 4 until November. “It’s really a great representation of rising talent in Canada,” Alison Coville, president of Hudson’s Bay, told WWD on Monday. “It’s a  good mix of product — men’s, women’s and gender-neutral brands. It’s really about the contemporary customer. There are fashion-forward, structured pieces but there are definitely also items anyone can wear to work and very wearable pieces, from track pants to T-shirts.” Atelier Guarin will be featured at Hudson’s Bay.  Showcasing Canadian designers marks the fourth iteration of Hudson’s Bay’s “Discover This Pop-up” format. Previously, emerging Japanese designers, eco-conscious brands and higher-end ath-leisure brands were presented. “Our new Discover This concept, launched last fall in our better downtown locations, showcases new and exciting things. It’s fashion, accessories, footwear and jewelry, in 800- to 1,000-square-foot areas,” Coville said. The format is situated in Hudson’s Bay Queen Street and Yorkdale stores in Toronto as well as in the Vancouver, Calgary and Montreal locations. The assortment will also be sold online

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