Corneliani Debuts U.S. Online Store

MILAN — Corneliani is banking on online distribution for its debut in the U.S. direct-to-consumer arena. The Italian luxury men’s wear company today will launch its first-ever online store in the region, which will enable customers across the U.S. to directly purchase from the Corneliani offering, including ready-to-wear, footwear, leather goods and selected pieces from the brand’s Archive Collection. Developed with Italian e-commerce specialist Alkemy, the launch of the U.S. e-commerce initiative follows last January’s debut of the brand’s online stores in Europe and Russia. “I think that companies can no longer ignore the importance of integrating the brick-and-mortar and online [channels],” said Corneliani chief executive officer Paolo Roviera. “I believe that the distribution channels should be managed in a holistic way. If the physical store is the hub where a brand’s values and creative ideas come to life, e-commerce is its window in the digital world.” For these reasons, Roviera considered e-commerce as the best solution to start directly entering the U.S. market, where Corneliani doesn’t operate any stores. “The U.S. is a challenging market, mostly because it is so vast,” Roviera said. In order to meet the needs and habits of American customers, the site will offer a premium delivery service and a 14-day return policy. A look available at the

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