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Credo Hires Gap Veteran Dawn Dobras as CEO

Dawn Dobras has taken the helm at Credo Beauty, the clean beauty retailer started by Sephora veterans Shashi Batra and Annie Jackson in 2015. Dawn Dobras  For Credo, Dobras is thinking big. “We sit here as a leader in clean beauty,” she said. “When I think about that and this as a company, we’re going to be big. There is not a niche play, this is not something for just the high end of a few markets. The industry is slow, and the danger for the industry is not recognizing that consumers don’t want to put harmful chemicals in their bodies.” While she declined to discuss specifics of Credo’s expansion plan, she did say that, for now, she’s focused on learning from the retailer’s first eight locations and planning to “double down” on what is working in those stores, noting they are seeing double-digit comparable sales. “We’re ambitiously looking at growth, both on the retail expansion side, as well as on the digital side,” Dobras noted. Credo is gathering information about the Asian market to look into expansion possibilities, but doesn’t have formal plans for international outposts plotted. “We’ve started to do information gathering around Asia, but it doesn’t feel like clean beauty is as

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