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SMCP Q2 Sales Up 12.9% As Company Continues to Open Stores

PARIS — SMCP, the owner of Maje, Sandro and Claudie Pierlot, reported a 12.9 percent rise in second-quarter growth and increased sales guidance as the company powered ahead with store openings around the world. Sales at the group totaled 241.3 million euros, up 15.2 percent at constant currency, with the fastest growth coming from Asia, up 47.7 percent. SMCP opened 47 points of sales in the second quarter, bringing the figure to 114 over the past 12 months. The target for full-year sales growth has been raised to more than 13 percent at constant rates, an upward revision from the previous range of between 11 percent and 13 percent. Business was also bolstered by a push into the digital realm, which the company highlighted in its statement. “I am especially delighted with our solid digital sales figures that clearly demonstrate the excellent implementation of our digital roadmap,” noted Daniel Lalonde, chief executive officer of SMCP. SMCP aims to open between 80 and 90 directly owned stores per year, but is likely to outpace that rate this year, marking a slight acceleration, especially in the second quarter, Lalonde told WWD. The company is focusing on larger cities on the coasts of North America, with two new stores recently opened at the

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