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EXCLUSIVE: Diesel, Coca-Cola Team on Sustainable Capsule Collection

MILAN — Diesel’s latest collaboration is a bubbly affair — and sustainable, too. The Italian fashion label is teaming with Coca-Cola for a cobranded capsule collection dubbed “The (Re)Collection,” which is set to be unveiled with a special event in Paris on Sept. 28 at Galeries Lafayette. News of the tie-up was first reported by WWD last week, after the OTB-owned label teased a save-the-date to the Paris event, cryptically including the Coca-Cola logo. In addition to signaling fashion’s ongoing craving for cross-pollination and collaborations, the collection also highlights both companies’ commitment to sustainability, as the capsule incorporates recycled fabrics and materials, including textiles derived from PET Coca-Cola bottles, as well as recycled cotton. “As a leading pioneer in denim and casual fashion, Diesel has always been known in the industry as an innovator. The (Re)Collection is a collaboration between two authentic and iconic brands that are both committed to a more responsible business,” noted Renzo Rosso, founder of Diesel and its parent company OTB. “Inspired by our vision of the future, we are collaborating with Coca-Cola to explore new methods of creating fabrics, whilst challenging ourselves to incorporate recycled materials in our collections,” he added. Comprising 12 seasonless items, the collection features urban pieces splashed

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