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Fashion Is Smitten With Beauty Executives: Here’s Why

Take a seasoned beauty executive, add some retail experience and a scoop of creative management know-how and — voilà — the fashion executive of tomorrow. It’s a recipe that’s become increasingly popular as a host of fashion and luxury firms, led by LVMH Moët Hennessy Louis Vuitton, speed up their recruitment from the L’Oréals and P&Gs of the world, attracted by the formidable marketing, digital, brand and consumer engagement skills baked in there. Over the summer, Pierre-Emmanuel Angeloglou became the latest to cross over, exiting his position as global brand president of L’Oréal Paris to become director of strategic missions for fashion and leather goods at Louis Vuitton. According to sources, he is learning the retail and product ropes at Vuitton’s store network in Scandinavia. “Fashion houses need fresh perspectives,” said Béatrice Ballini, managing director at search firm Russell Reynolds. “Consumers demand that brands engage with a wider audience rather than portray themselves as purely aspirational. Executives who have worked in consumer-facing industries such as beauty are used to wider audiences.” Headhunters agreed that fashion firms covet the expertise beauty executives accrue, especially as all things digital roil the industry and as fashion brands play catch-up to be more consumer-centric and create emotional bonds

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