Digital Forum: Macy’s Jill Ramsey Riffs About E-commercerce Experience

As someone charged with building out delivery options and optimizing them for consumers, Jill Ramsey, chief product and digital revenue officer of Macy’s Inc., admitted that she’s no different than the retailer’s customers. “I get very excited to see that package on the doorstep,” she said. Speaking during a conversation with WWD deputy managing editor Evan Clark, Ramsey revealed that Macy’s on Oct. 1 will relaunch same-day delivery in 30 markets nationwide. The service will be offered free for a limited time with qualifying purchases of $75 or more. Same-day delivery will be available on thousands of eligible top-selling items across a range of categories, with inventory specific to each of the 30 mostly urban locations. To find eligible products, customers enter their zip code and filter search results by same-day delivery products. They build a bag with only those items, and unlock free shipping when the value of the bag reaches $75 or more. Ramsey said with the relaunch, Macy’s will become the first department store to offer same-day shipping without a membership fee. The retailer in 2014 introduced same-day delivery on a limited selection of products in five markets. “It was hard to find on the web site,” Ramsey said. “It didn’t

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