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Bridget Foley’s Diary: Rooney Mara’s Other Gig

Sometimes, life doesn’t work out as planned. When Rooney Mara was a little girl, she wanted to be a pet shop lady. Instead, she grew up to be an Oscar-nominated movie star. The love of animals stuck. So much so that it led her to a second career, as a principal with partners Chrys Wong and Sara Schloat of the vegan fashion line Hiraeth. (Hiraeth is a difficult-to-translate Welsh word meaning something along the lines of a longing or wistfulness for home that can’t be recaptured and perhaps never existed.) Wong and Schloat are in Paris through Oct. 1, showing the Los Angeles-based collection at Le 31 showroom in the Marais. After an informal meeting with Mara and Wong in New York during fashion week, the women agreed to interviews. Wong and Schloat spoke on conference from Los Angeles and San Francisco respectively, and Mara, in a separate conversation, from Kathmandu. Hiraeth was Mara’s idea, sprung from her lifelong passion for animal welfare. After a failed attempt to go vegan as a child, she succeeded about eight years ago. That led her to a broader embrace of vegan practices. “I wanted to also transition the other parts of my life to being vegan,

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