Digital Forum: Ron Johnson on ‘Embracing Disruption’

Ron Johnson believes consumers want the convenience of e-commerce combined with the competence of physical stores, so he created a company that leverages the best of both platforms. Enjoy.com provides last-mile delivery by trained tech experts for brands such as Google, Sonos, AT&T and Magic Leap. Johnson, chief executive officer and cofounder of Enjoy.com, launched the company with chief creative officer Tom Suiter, whom he met at Apple in the early Aughts. Each of Enjoy’s experts receives more than 160 hours of training before they can schedule an appointment to deliver products such as Magic Leap One’s virtual reality headset or Sonos speakers and teach consumers how to use or set-up the devices. “Service is a luxury in today’s world,” Johnson said. “Enjoy works in the comfort of consumers’ homes and on-demand. “I’ve always been a kind of contrarian,” he added. “We’re entering the golden age of retail — for surviving retailers.” Johnson witnessed the evolution of the shopping mall from a unique vantage point. “When I was born, people shopped on Main Street,” he said. “Then, Southdale Mall, the first enclosed mall in the U.S., opened in Edina, Ohio, where I lived, and disrupted Main Street.” Other disruptions followed. Walmart and Kmart opened in the

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