EXCLUSIVE: Jennifer Lopez Expands $2 Billion Fragrance Franchise With Promise

Jennifer Lopez is having a milestone year. The music and fashion icon, who turned 50 in July, recently shut down Milan Fashion Week with a reminder of the pivotal moment that inspired Google Images. Lopez closed out Versace’s spring 2020 show wearing a reimagined version of the same jungle-inspired Versace dress she first wore to the 2000 Grammy Awards. She has also been garnering Oscars buzz for her role as Ramona, a veteran stripper, in the film “Hustlers,” and was confirmed today to perform at the 2020 Super Bowl halftime show. Now, she is also launching her 25th fragrance. Promise is the 25th addition to Jennifer Lopez’s $2 billion fragrance franchise. Courtesy Image Promise is the 25th installment in Lopez’s successful fragrance franchise — and is a new pillar for the brand. The franchise has done more than $2 billion in retail sales since its launch in 2002, according to industry sources. About 65 percent of those sales are said to have come from Lopez’s Glow by JLo fragrance, which continues to be one of the most successful fragrance launches to date and is widely credited with changing the celebrity fragrance market. “Jennifer herself is a businesswoman,” said Dilesh Mehta, chairman and chief executive officer

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