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Wellness Central: Ever/Body Aims to Be the Millennial Version of a Med-Spa

Millennials are showing interest in noninvasive cosmetic procedures — think Botox, Emsculpt and microneedling — and a former Lauder executive, backed by VC funding, has just the place for them to get work done. Ever/Body, posited as a Millennial take on the stuffy Upper East Side cosmetic derm’s office, is set to open this week with a flagship storefront in a retail-heavy area of SoHo. The concept is part modern med-spa meets wellness clinic, offering a menu of no-downtime noninvasive services that run the gamut from tame (microcurrent) to high-tech (lasers, IPL, injectables). Services are booked online, and for that matter, Ever/Body is “entirely tech-enabled,” according to cofounder and chief executive officer Kate Twist, a former global marketing and digital executive at Clinique and Xcel Brands. An online evaluation is available for customers who are unsure of which services are best for them, and existing clients can track progress over time via photos housed on the brand’s web site. The brand is launching after a $17 million Series A round of financing, led by Acme Capital and with additional funding from Tiger Global Management, Declaration Partners and Redesign Health. Strategic investors include Warby Parker founders Neil Blumenthal and Dave Gilboa, Rent the Runway

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