New Study by Walpole Finds Gen Z Is Just Like Us

Don’t be fooled by the Brit’s serious demeanor. This week, Walpole, the sector body for the British luxury industry, took on its third annual trade mission in New York, led by Michael Ward, chairman of the body and managing director of Harrods, and Helen Brocklebank, chief executive officer of Walpole, who said it pays to have a sense of humor in the industry. The week, which began with discussions of the art of British luxury in hospitality at The Whitby Hotel and ended in a showcase of British brands at The Glasshouses on West 25th Street, focused on the luxury experience, the dynamic heritage of the quintessential British, and attracting the next generation of luxury consumers. Charlotte Keesing of Walpole leads panel discussion at The Whitby Hotel.  Courtesy of Walpole. “The great thing about Brittan is we can be really playful and people expect this, they expect eccentricity,” Ward said. “No one bats an eyelash because people expect it.” Of this, Ward and Brocklebank agreed that retail isn’t dead, in fact, with experimental experience, they say retail is thriving. Further, brands they say are doing well are masters of reinvention. Brocklebank pointed to Lock & Co. hatters, a British brand created in 1976 as a

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