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How to Optimize Your Brand’s Presence on Amazon

“Whether or not you think Amazon is a challenge or an opportunity to your brand, you are right.” Taylor Hamilton, chief executive officer of ReCommerce Brands, an Amazon brand agency that helps global names optimize their experience using the platform, spoke about the importance of the e-commerce giant’s platform and ways to ensure brands are making the most of it. Said Hamilton, “A lot of the success on the platform depends on how much you embrace Amazon and take advantage of how many opportunities there are on the platform and [create] those synergies with your business model.” First, Hamilton offered up a stat symbolizing the significance of the platform — 100 million people have Amazon Prime memberships — likely speaking to those in the audience who may be on the fence about using Amazon as a retail platform. He also repeated a stat from earlier in the day from Amazon’s Justin Boettcher — about half of consumers are “checking product out on Amazon before brick-and-mortar or a retailer’s web site. Plus, “at some point in time, your product will end up on Amazon,” whether a brand enters the Amazon marketplace officially or through a third-party distributor or “retail arbitrage.” Hamilton offered up some

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