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Off-White, Balenciaga and Gucci Top The Lyst Index of Hottest Brands

THAT’S HOT: Off-White, Balenciaga and Gucci have secured the top three spots as hottest brands in the Q3 latest report by The Lyst Index, the global fashion search platform that tracks and analyzes the behavior of more than 9 million shoppers each month. Off-White has secured the top spot as the hottest brand, moving up from second place in Q2. Despite announcing his hiatus from fashion, Virgil Abloh’s Off-White made headlines for designing Hailey Bieber’s wedding dress, as well as being one of the labels under license to New Guards Group, which was sold to Farfetch for $675 million. Balenciaga took second place in the Lyst ranking, with Gucci coming in third, the latter slipping two places for the first time after two years of being either first or second. Other brands that have made it to the top 10 include Prada, Versace, Fendi and Valentino. Notably, Bottega Veneta has entered The Lyst’s top 20 ranking in the 16th place, climbing 21 places. The brand has made a big push with its accessories offer. Its Pouch bag and strappy sandals have been influencer favorites, while its padded sandal is the number-one hottest product on The Lyst index, responsible for more than 27,000 online searches

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