Skip to main content

Lili Reinhart Is the Latest Cover Girl, Reflecting Another Shift in Direction for the Brand

Lili Reinhart is the latest Cover Girl, WWD has exclusively learned. The 23-year-old “Hustlers” and “Riverdale” actress, Instagram personality and published poet is the first new spokesperson to sign with Cover Girl in two years, after the 2017 appointment of a diverse crew of spokespersons introduced as part of a massive re-brand meant to modernize the struggling business. Reinhart was selected for the job for her personal qualities and the generation she represents — not to mention, the Instagram followers that typically come with a popular member of Gen Z in Hollywood. “She represents someone who we haven’t explored in this [new cast of Cover Girls] — she has a strong following amongst Gen Z and she’s inspirational,” said Erika Woods, vice president of marketing for the Cover Girl brand at Coty. “She’s honest and raw and a great role model for young girls.” In 2017, when Cover Girl’s re-brand was announced alongside a new group of Cover Girls — and the doing away with all the old spokespersons, save for Katy Perry — the group was diverse in race, age and vocation. The new Cover Girls included actress Issa Rae, cookbook author and Instagram personality Ayesha Curry, model Maye Musk, race car

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/332eUuQ
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Kobe Bryant and wife ‘had deal to never fly in helicopter together’

The basketball star and his daughter tragically died in a helicopter crash this week Kobe Bryant and his 13-year-old daughter Gianna both tragically died in a helicopter crash this week. And, while the NBA basketball player would regularly use helicopters to travel around Los Angeles, his wife Vanessa Bryant had previously agreed to never fly with him. A source told PEOPLE: “He and Vanessa had a deal that they would never fly on a helicopter together.” They added that Kobe “only” flew in helicopters with pilot Ara Zobayan , who was among the seven others killed in the crash, alongside Kobe and Gianna. READ MORE CELEBRITY NEWS Kobe and Gianna are survived by Vanessa, and their other daughters Natalia , Bianka , and Capri , who was only born in June last year. Kobe previously revealed he began using helicopters while he still played for the Los Angeles Lakers because bad traffic meant he was missing quality time with his family. He told Alex Rodriguez in 2018: “I was sittin...
Post a Comment
Read more

EXCLUSIVE: MacKenzie-Childs and Renowned Photographer Gray Malin Team Up on Winter-Coded Home Collab

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “It turns out we were both fans of one another’s work,” esteemed fine-art photographer Gray Malin says of approaching home brand MacKenzie-Childs and instantly clicking with it as far as style sensibilities go. The rest, as they say, is history. Considering Malin is most known for his aerial shots featuring sunny beaches in iconic destinations (from Positano to the Hamptons), it’s quite surprising that the fruitful output of their partnership — a limited-edition, just-launched collection punctuated by 15 pieces spanning dinnerware and home accessories — is all about snow-covered mountains. Enter: The MacKenzie-Childs x Gray Malin capsule, whose design motifs are rooted in Malin’s no-less-captivating works capturing skiers amidst alpine environments. For the occasion, the featured pieces also debut a never-before-seen, icy-blue take on MacKenzie-C...
Post a Comment
Read more