Kim Jones Aims Big for Dior

Kim Jones likes to think of himself as low-profile, but scroll through his Instagram account, and you’ll find images of the designer with Donatella Versace, Kate Moss, David Beckham or Naomi Campbell — all people he considers close friends. With 701,000 followers — twice as many as when he joined Dior as men’s artistic director in April last year — Jones still lags behind fellow designers like Versace (4.7 million followers) or Virgil Abloh (4.4 million), but more than makes up for it in influence. So many VIPs attended his debut show for Dior in June 2018 that the brand struggled to find front-row seats for top editors. The guest list included Moss, Campbell, Robert Pattinson, Bella Hadid, Kelly Osbourne, A$AP Rocky, Victoria Beckham, Christina Ricci, Joe Jonas, Lenny Kravitz and Russell Westbrook. “All the people who’ve come out and supported me have been my friends for a long, long time. They’ve been really supportive. I think people love the brand and they love me, so that’s kind of a good combination, you know?” Jones said of his celebrity following. Kim Jones and Kate Moss Stephane Feugere/WWD Since joining Dior after a seven-year tenure at Louis Vuitton, Jones has embraced his growing status as a public

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