V Magazine Hosts Zoom Model Cover Reveal as It Looks to Boost Subscribers

Stephen Gan is looking back to his roots as he navigates the media landscape during the coronavirus crisis. The founder and editor in chief of 20-year-old V Magazine wants to build the glossy fashion tome’s subscriber network, with the majority of sales newsstand-based. Gan has experience in this area, having cofounded Visionaire, the pricy in-between fashion and art publication that was almost purely subscription-based. “Twenty years later, I’m slowly returning to that model,” he told WWD in a phone interview from his SoHo, Manhattan apartment while looking out onto the usually bustling but now empty streets. “[Newsstands] were already all suffering before the crisis and now that this has hit we are going to need to turn to subscribers more and people who can preorder the copies at home,” he said. “I’m hoping that the loyal following and group of supporters out there who may have for a while got used to picking up issues on the newsstand are going to return to being subscribers.” It’s partly for this reason that on Thursday evening, V, which started life as an offshoot of Visionaire, is hosting a special newsletter subscriber-only launch event for its upcoming summer issue where its 15 covers (yes, 15) will

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