Skip to main content

‘Now Is the Time’ to Drive Online DTC Sales

As online sales continue to show robust, year-over-year growth due to sheltering in place amid the COVID-19 outbreak, retailers and brands are upping their e-commerce capabilities. But for many companies, the high demand is revealing flaws in their operations and processes, which is forcing them to reconfigure their approaches. Here, Olivier Schott, chief marketing officer of Scalefast, the global e-commerce solution provider that helps brands launch online stores in 15 days, shares insights into what it takes to launch and grow a DTC site. WWD: How should retailers and brands reimagine their e-commerce strategies given the disruptions caused by COVID-19? Where do they start? And what’s needed? Olivier Schott: Coronavirus has caused everyday life to grind to a halt, but understanding the impact to the wider retail industry can help brands put plans in place to emerge successfully. Consumers still need to make certain purchases, and are choosing to buy them online when at all possible, but with online sellers like Amazon swamped with orders, unable to fulfill purchases quickly or simply reprioritizing certain types of goods, customers are turning to any alternative to get their orders on time, including the brand’s sites, or smaller resellers. Brands that are majority sold in retail or

Follow WWD on Twitter or become a fan on Facebook.



from WWDWWD https://ift.tt/2W2uHaT
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Ciara Goes for Gold in JW Anderson Vest for the Singer’s Black Women in Excellence Dinner in London

Ciara opted for utilitarian styling for her Black Women in Excellence Dinner on Sunday in London. The singer was joined by such attendees as Yasmin Evans and Vanessa Kingori, among others, for the special occasion. Ciara wore a design courtesy of Jonathan Anderson’s label, JW Anderson, which was founded by the eponymous designer in 2007. The sleeveless bomber vest featured utilitarian elements, including large pockets at the hips, a zipper down the front placket and a sharp collar. Ciara attends Ciara’s Black Women in Excellence dinner at Isabel Mayfair on June 1 in London. Dave Benett/Getty Images The vest also included an elongated frame. Ciara paired the piece with a coordinated miniskirt featuring similar utilitarian elements. The miniskirt included front pockets and a high-waisted silhouette for added definition. To add some contrast to her attire, Ciara went with a sleeveless black top with a plunging neckline and bustier-style inspiration. When it came to her accessories, Ciara ...
Post a Comment
Read more

We Found the Very Best Shoes for Treadmill Walking to Power Your Next Workout

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Believe it or not, treadmill walking is one of the best things you can get up to in the gym: helping maintain your cardiovascular health, assisting with weight loss, boosting bone density, and improving overall mobility. Unfortunately, most treadmill walkers are wearing the wrong footwear while engaging in this exercise — resorting to cross-training shoes with rigid soles, trail shoes with deep lugs, or even lifestyle sneakers not originally intended for active pursuits. That’s why our editors are coming in hot with a shortlist of the top shoes for treadmill walking, separating themselves from the sneaker crowd thanks to superior (yet never-too-soft) cushioning; underfoot grip that will spare you from disaster, or at least embarassment; breathability for your sweatiest sessions; and stabilizing mechanisms that can ...
Post a Comment
Read more