Designers Innovating Their Web Sites With New Concepts, Philanthropic Thrust

Designers are innovating their web sites to drum up business and be philanthropic. Nili Lotan is launching NL Giving Back on Thursday, a new web site that will allow customers to shop from past collections at 60 percent off retail prices. (Her regular web site features current spring merchandise at full price.) “I have always believed that clothes should be timeless, trendless and of the highest quality,” said the Israeli-born Lotan. She said the new site will showcase clothing that ranges from everyday essential to occasion dressing. The pieces are culled from the pre-fall 2019 and fall 2019 collections. The site will mirror her main e-commerce site with elevated product imagery, styling and exclusive content. At the end of the month, she will donate 10 percent of the site’s revenue to a charitable organization of her choosing. This month, she will donate 10 percent to NYU Langone for its COVID-relief efforts. Lotan said she was inspired to do this because one of the things she’s been doing while working from home is connecting to her online community. On Instagram Stories, she started to cook and has been cooking many of her late Hungarian mother’s recipes. Lotan said many of the women who follow her

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