How These Influencers Used Social Media Clout to Raise Money for Frontline Workers’ PPE

Over the last few months influential figures, major brands and celebrities have joined the fight in combating the coronavirus pandemic by raising funds and donating much-needed supplies to frontline workers. Many charitable efforts are springing up on social platforms, where fashion influencers with sizable followings are leveraging their platforms to do some good amid the ongoing crisis. Two influencers launching these relief efforts are Serena Goh and Anthony Urbano, who teamed up this month to launch the Mask Fund initiative, a fund-raiser that’s helping get essential supplies to health-care workers in the U.S. Through social media, word of mouth and the help of their influencer friends, they’ve linked with a larger network of independent fund-raisers in New York City and are working toward securing a 100,000 mask order. The duo came together after Urbano shared an Instagram post about his mother, who works as a nurse at a New Jersey hospital experiencing a shortage of face masks. “We had this one conversation that really scared me,” Urbano said during a phone interview from New York City. “[The hospital] was turning a lot of units into COVID-19 units and they weren’t prepared to handle it. I just remember I was so scared for her.”

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