Kotn Gifts Inventory With Pay-It-Forward Campaign

TORONTO — Kotn — the maker of consciously created basics crafted in Egyptian cotton — has found an innovative, and thoughtful, way to deal with unsold inventory via its new Pay-It-Forward campaign, which launches across North America on Tuesday. Kotn allocated 8,000 units of men’s wear and women’s wear for the campaign, which encourages acts of kindness during the pandemic. “During this time we are focusing our efforts online. But we wanted to be very careful about how we are messaging to consumers right now,” said Kotn cofounder and chief brand officer Mackenzie Yeates. “This isn’t the time to push people toward sales in an aggressive way.” Yeates and fellow cofounders Rami Helali and Benjamin Sehl saw how much their online followers liked the content their brand had previously shared on Instagram about random acts of kindness. With that observation, Pay-It-Forward was born. “Like many companies, we faced the challenge of what to do with our stock. But we saw this as an opportunity to spread a message about kindness and acquire new customers,” said Yeates. “So now we are giving product away for free to spark this new movement.” Beginning at 10 a.m. EST on April 28, Kotn will post a link on

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