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Avery Dennison Unveils Film for ‘New Era’ of Supply Chain Transparency

Sixty-five percent of business leaders identify sustainability as an “even bigger” priority post-COVID-19, according to global materials science company Avery Dennison — and that’s why the firm launched “A Portrait of a Supply Chain,” a short film that “envisions a new era of supply chain transparency.” The three-minute film drives home the idea that technology “can be a force for good” with brevity, clarity and intention. Digital supply chains, and Avery Dennison’s digital identity technology, can be a panacea to supply chain traceability and transparency as it allows for unique traceable identities to be assigned to every product, from raw materials to the end product itself. Its documentary-style film features three contributors who discuss the importance of traceability in their respective industries, best practices and why transparency is a steady pillar of their businesses. “Each are owners of their business and outline how long they have been working in the industry they work in, how they came to do it, and why as the camera follows them during their day at work,” the firm said. Produced by The Smalls, a video creation platform, the content was shot with local film crews on location in Mexico, South Africa and London. Dan Northover, chief executive officer,

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