Skip to main content

Why Luxury Brands Are ‘Putting on a Game Face’

Earlier this month, LoL Esports released the viewership data from its annual League of Legends World Championship Final, a live event held in October at Shanghai’s SAIC Motor Pudong Arena. LoL Esports said the final rounds were broadcast in 16 languages and across 21 platforms. The spectacle opened with a presentation by Mastercard that showcased an augmented reality concert by international pop girl group K/DA as well as Louis Vuitton’s LED-enhanced custom trophy case. Inside the case was the Summoner’s Cup. And the trophy ceremony was presented — for the first time — by Mercedes-Benz. The final matches were between the Suning team from China’s LPL and Damwon Gaming team from Korea’s LCK league. Damwon won three matches to one. By the numbers, the finals match had an average minute audience, or AMA, of 23.04 million and peak concurrent viewers, or PCU, of 45.95 million. “There were one-plus billion hours of competition watched [live] over the course of the tournament,” noted LoL Esports. “This viewership sets a new record for [for the event] and is an indicator of esports’ increasing appeal.” And while esports have been around for decades, the event spotlighted professional gaming’s growth in the West — thanks to companies such

Follow WWD on Twitter or become a fan on Facebook.



from WWDWWD https://ift.tt/3ppuDyW
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Kobe Bryant and wife ‘had deal to never fly in helicopter together’

The basketball star and his daughter tragically died in a helicopter crash this week Kobe Bryant and his 13-year-old daughter Gianna both tragically died in a helicopter crash this week. And, while the NBA basketball player would regularly use helicopters to travel around Los Angeles, his wife Vanessa Bryant had previously agreed to never fly with him. A source told PEOPLE: “He and Vanessa had a deal that they would never fly on a helicopter together.” They added that Kobe “only” flew in helicopters with pilot Ara Zobayan , who was among the seven others killed in the crash, alongside Kobe and Gianna. READ MORE CELEBRITY NEWS Kobe and Gianna are survived by Vanessa, and their other daughters Natalia , Bianka , and Capri , who was only born in June last year. Kobe previously revealed he began using helicopters while he still played for the Los Angeles Lakers because bad traffic meant he was missing quality time with his family. He told Alex Rodriguez in 2018: “I was sittin...
Post a Comment
Read more

EXCLUSIVE: MacKenzie-Childs and Renowned Photographer Gray Malin Team Up on Winter-Coded Home Collab

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “It turns out we were both fans of one another’s work,” esteemed fine-art photographer Gray Malin says of approaching home brand MacKenzie-Childs and instantly clicking with it as far as style sensibilities go. The rest, as they say, is history. Considering Malin is most known for his aerial shots featuring sunny beaches in iconic destinations (from Positano to the Hamptons), it’s quite surprising that the fruitful output of their partnership — a limited-edition, just-launched collection punctuated by 15 pieces spanning dinnerware and home accessories — is all about snow-covered mountains. Enter: The MacKenzie-Childs x Gray Malin capsule, whose design motifs are rooted in Malin’s no-less-captivating works capturing skiers amidst alpine environments. For the occasion, the featured pieces also debut a never-before-seen, icy-blue take on MacKenzie-C...
Post a Comment
Read more