Doing the Impossible: Launching a New Product Line During the Holidays

In the latest WWD-produced webinar, Courtney Velasco, industry marketing lead at Oracle NetSuite, and Nathan Newman, cofounder and chief operating officer at Winky Lux, joined WWD executive editor Arthur Zaczkiewicz in discussing new challenges on the global supply chain, building an infrastructure to support sales, and launching a product line during the holidays. Since its conception, Winky Lux has stood out in the market with its joyful messaging, engaging a multigenerational demographic with its luxury products at attainable price points sold at Nordstrom, Macy’s, Target, and throughout retailers both in the U.S. and internationally. One of the brand’s most popular products, the Flower Balm, the only lip balm to feature a real chrysanthemum inside, is not only eye-catching but delivers a promise of cruelty-free, paraben-free, sulfate-free, and phthalate-free ingredients. It is these “joyful and happy” products, Newman said, that have built the brand up to what it is today and have served as a bright point for consumers during a hard year. Courtney Velasco, industry marketing lead at Oracle NetSuite. Courtesy Image. According to data from Oracle NetSuite, 73 percent of companies experienced supply-side disruption due to the pandemic. For Winky Lux, this meant shifting focus across multiple departments and pivoting to new ways of

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