The Ulta Beauty at Target shop-in-shop has finally been revealed, with more than 50 beauty brands participating in the initiative. Last November, the two retailers announced they would be partnering to bring prestige beauty brands across skin, hair, makeup and fragrance to Target in a 1,000-square-foot shop-in-shop that will initially open in 100 locations next month. The initiative is expected to enter 800 Target stores in the next few years. The shops-in-shop are staffed by Target’s employees who were trained by Ulta Beauty to provide the same customer experience at the retailer. Customers will also be rewarded for their purchases through Target Circle and Ultamate Rewards, which are both retailers’ rewards programs. Here, WWD breaks down the complete list of beauty brands entering the Ulta Beauty at Target shops-in-shop by category. Read on for more. Makeup Anastasia Beverly Hills Bareminerals BeautyBlender Benefit Cosmetics Buxom Clinique Florence by Mills It Cosmetics Juvia’s Place KVD Vegan Beauty MAC Cosmetics Nudestix Pür Minerals Smashbox Stila Tarte Too Faced Ulta Beauty Collection Urban Decay Skin Care Bad Habit Clarins Clinique Cosrx First Aid Beauty Florence by Mills Jack Black Josie Maran Juice Beauty Kopari Beauty Loving Tan Mario Badescu Origins Peach & Lily Peter Thomas Roth Philosophy Shiseido StriVectin St. Tropez Sunday Riley The Ordinary Truly Organic Tula Wakse Hair Care Alterna Bondi Boost Bumble and bumble Curlsmith Drybar IGK Madison Reed Ouai Pattern Fragrance Ariana Grande READ MORE HERE: Everything to Know About Sephora at Kohl’s Madison Beer Fronts Victoria’s Secret New Tease Fragrance Sincerely Jules Launches Beauty Brand Color Dept.
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