Burberry Unveils Hero, Riccardo Tisci’s First Fragrance for the Brand

LONDON — Burberry is launching a new men’s fragrance with Coty called Burberry Hero, and the campaign features actor Adam Driver photographed by Mario Sorrenti. Hero is the second major fragrance to launch since Coty acquired the Burberry license in 2017, and follows a top-selling women’s fragrance called Burberry Her. The latest juice is Burberry chief creative officer Riccardo Tisci’s first for the brand. Tisci said creating a fragrance “is such a personal and intimate process, and I especially felt this for Burberry Hero.” Tisci said he wanted the fragrance to “encapsulate modern masculinity, to play on the essence of primal human and animal instincts. I am so thrilled to have worked with Adam Driver. He has incredible depth in articulating what masculinity means today — how strength can be subtle, and emotions can empower.” Driver also appears in the film, which was shot by Jonathan Glazer, and shows the actor horseback riding and communing with nature. FKA Twigs has provided the film’s soundtrack, a song called “Two Weeks.” Adam Driver in the Hero campaign, photographed by Mario Sorrenti. Image Courtesy of Burberry/Mario Sorrenti Burberry Hero contains bergamot, juniper and black pepper, with cedarwood at its heart. It will launch on Aug. 2, along with three grooming products

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