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Fashion’s Future, Now

During the peak of last year’s pandemic outbreak, there was soaring demand for online shopping and related services such next-day delivery, buy online, pick-up in-store and curbside pick-up. COVID-19 also spotlighted the importance of sustainable practices as consumers woke up to the fact that the choices they make when shopping can negatively impact the environment. These two themes were the top news of WWD last year, and while many retailers and brands made investments in digitalization and stepped-up efforts to be more sustainable, the fashion industry still has a long way to go. To shed light on where the industry is now, and where it’s headed in regard to digital optimization and sustainability, Miles Socha, International Editor of WWD, moderated an in-depth session, which was done in partnership with Frankfurt Fashion Week, titled, “Fashion’s Future, Now.” Holger Max-Lang, President of Northern and Eastern Europe, Turkey and the Middle East at Lectra.  Courtesy Image. Socha was joined by Dirk Schönberger, Global Creative Officer of MCM, and Holger Max-Lang, President of Northern and Eastern Europe, Turkey and the Middle East at Lectra. When asked what fashion brands and merchants need to do when considering investments in technology and sustainability, Max-Lang said companies need a thorough assessment of

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