Andrew Stanleick Outlines Kylie Cosmetics’ Global, Omnichannel Future

Two years after acquiring majority stakes in Kylie Jenner’s beauty businesses for $600 million, Coty Inc. is making its moves to expand the brands. On July 15, Kylie Cosmetics will debut its revamped products — which are now vegan, cruelty-free, gluten-free, paraben-free, and free of 1,600 other ingredients thought to be potentially harmful — alongside Jenner’s skin care brand, Kylie Skin, on a centralized website for the first time. The same website will launch in international markets such as the U.K., France and Germany. Globally, the brand is also partnering with Douglas in Europe, Boots, Harrods and Selfridges in the U.K., Nocibé in France, Gold Apple in Russia and Mecca in Australia. “Kylie started as a digitally native d-to-c brand, but it’s become more of an omnichannel brand,” said Andrew Stanleick, executive vice president, Americas of Coty Inc. and recently appointed chief executive officer of Jenner’s beauty businesses. “As we expand into new markets, it’s about really giving consumers the ability to access Kylie’s products through every avenue they want.” Stanleick said that bringing an omnichannel approach to key international markets was the next phase for his strategic vision for the brands. European markets, he added, are just the beginning. “[Her resonance] is very strong,”

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