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EXCLUSIVE: Pat McGrath Labs, Netflix Team Up on ‘Bridgerton’ Collaboration

From “Star Wars” to Supreme, Pat McGrath is no stranger to the instantaneous success of buzzy marketing collaborations. Now, she’s taking her expertise to Netflix. McGrath’s namesake line, Pat McGrath Labs, is collaborating with Netflix on an homage to the first season of “Bridgerton.” Simply called Bridgerton x Pat McGrath Labs, the drop will consist of one eye palette, one blush trio and two highlighters. Prices for the products range from $55 to $65, and they will be available in limited quantities on Pat McGrath Labs’ website on Dec. 26. The show, which shattered Netflix viewership records at the time when 82 million households streamed its first season, drew unprecedented buzz, and McGrath herself wasn’t immune to it. “It was like being transported and the whole world felt it, over 80 million households viewed it,” McGrath told WWD via Zoom. “With this launch, we really wanted to celebrate the anniversary of that.” It was renewed for a second season this past January. The brand’s past collaborations had really “resonated with the public and it was an insane success,” McGrath said, noting that she still gets inquiries asking her for spare tubes of her lipstick with Supreme that sold out in seconds. McGrath’s criteria for

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