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Huda Beauty Named Biggest Beauty Brand of 2021

Huda Beauty is the top beauty brand of 2021. This is according to a new report from Cosmetify, a beauty data platform, which determined the most popular beauty brands this year by looking at social media followings and engagement and Google searches. Huda Beauty — which was founded by beauty influencer Huda Kattan in 2018 and has since expanded with other complementary brands like fragrance brand Kayali, skin care label Wishful and others — also received the top spot on Cosmetify’s ranking last year. The brand is followed by MAC Cosmetics in second, Anastasia Beverly Hills in third, Avon in fourth and The Body Shop in fifth. Conversely, Cosmetify looked at the beauty brands that are losing their popularity among customers. Receiving the top spot is Jeffree Star Cosmetics, launched by the influencer of the same name in 2014, which decreased in popularity by 72.2 percent. Following is KVD Vegan Beauty — formerly known as Kat Von D Beauty before the namesake tattoo artist sold her shares and exited the brand — which decreased in popularity by 71.6 percent. Clinell, a brand that specializes in disinfectant products, was in third with a decrease of 67 percent. The report also looked at “rising stars” in beauty,

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