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Lycra Takes Hold of Digital Experiences Through New Customer Portal

Staying competitive in retail means moving swiftly, at lightning speed — that’s why The Lycra Company’s latest venture, Lycra One Online, jump starts its customers’ concepts by offering a newly minted digital presence rich in resources, community, and exclusive content to drive ideas from concept to launch. The Lycra Company, known for its solutions in the apparel and personal care industries, launched its Lycra One Online Network Exchange, a new online customer portal that empowers brands, retailers, and garment makers to connect to a global network of mills on a single platform centered on the “science of comfort, fit and performance,” the company said. The firm explained that prior to the pandemic, “there was already a need in the marketplace for a digital experience allowing brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection.” And its Lycra One portal does just that by allowing users to source fiber solutions using its digital fabric library; directly connect with mills to begin or expand on business relationships; learn about new capabilities; and virtually peruse product catalogues. Julien Born, CEO at The Lycra Company. Julien Born, chief executive officer at The Lycra Company, said

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