Gus Kenworthy Shares His Secrets to Stepping Up Your Winter Style This Year

Gus Kenworthy Shares His Secrets to Stepping Up Your Winter Style This Year — And It Starts with Amazon Essentials.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Gus Kenworthy is universally known for being a freestyle skier, actor, and activist, but also for being true to himself — as a person and with how he dresses, whether hitting the gym or the slopes. So, when Amazon asked him to star in its Amazon Essentials Fall/Winter 2022 campaign — alongside two-time Olympic Gold Medalist Chloe Kim, family and lifestyle influencer Alyssa Fluellen, and health and fitness influencer Cleopatra Lee — he knew it would be an authentic partnership where he could continue to preserve his integrity. “I self-directed the campaign, which was fun and a little bit of a challenge,” says Kenworthy. “I didn’t want to go way over the top, but I also didn’t want to underdeliver, so I asked my friend, who has shot me for many covers, to take the photos of me. I love how they came out because they feel organic — an extension of my everyday life — yet editorial and elevated.” Kenworthy is a frequent Amazon shopper who relies on the retailer for its fast delivery, easy return process, and wide selection. “I

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