Exclusive: Kris Jenner Talks Expansion Into Scented Air Diffusers With Safely Brand and How Kourtney Kardashian Inspired Her to Embrace Cleaner Living

Building a viable brand is no feat for Kris Jenner. The entrepreneur not only successfully manages her reality star children, who run a slew of lifestyle, fashion and beauty brands, but is also making waves with her own product line. Safely, Jenner’s cleaning brand she co-founded with Emma Grede, is making a new expansion into air care with diffusers. Safely co-founders Kris Jenner and Emma Grede. “This is my happy place. Cleaning is something that I am obsessed with and I think my whole life has given me a great deal of, kind of replaced a therapeutic need to decompress,” Jenner said in an interview with WWD. “Yesterday, I spent the entire day cleaning the drawers in my closet because that’s what I do on Sundays. I take everything out of my drawers because we’re going in so many different directions,” she added, explaining how her schedule has been nothing short of busy. “I clean everything with my Safely, make it smell yummy and then everything goes back in, but it’s very relaxing for me,” Jenner explained. “I turn on a good movie in the background. Right now, I’m watching the one with Kevin Costner, ‘Yellowstone.'” The brand’s new line of Safely Scent

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