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Pharrell Williams’s 2004 Millionaire Louis Vuitton Sunglasses Spike in Search Interest

Today, Louis Vuitton announced Pharrell Williams as the brand’s new men’s creative director. Best known for his work in music, Williams has also worked in fashion, beauty and other industries — and his relationship with Louis Vuitton is long-standing. In 2004, Williams collaborated with Louis Vuitton and Nigo for a sunglass collection under the name Millionaire. Upon the announcement of Williams’ appointment as artistic director, Pietro Beccari, the brand’s chairman and CEO, issued a statement saying, “I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Artistic Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.” Williams’ collaboration with Nigo and Louis Vuitton was done under then-creative director Marc Jacobs. In 2008, Williams collaborated with the brand again on jewelry, working with Louis Vuitton’s then-jewelry consultant Camille Miceli for the Blason collection, which included diamond rings and a diamond bracelet. Pharrell Williams, wearing “The Millionaire” design from his line of sunglasses. While Williams’ first collaboration with Louis Vuitton was 19 years ago, the demand for his Millionaire sunglass collaboration continues. A quick search on Google shows that the shades are available on resale

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