‘Barbie’ Generates $474 Million in Media Impact Value; Karol G Is Top Placement With $1.9 Million for Emilio Pucci

The upcoming “Barbie” film premiere on Friday has become one of the most talked about topics on the internet. The hashtag #Barbiecore has raked in more than half a billion views on TikTok and numerous brands, from Moon to Pacsun, have launched Barbie collaborations to capitalize on the film’s hype. The past month alone saw conversations about the film generate $474 million in media impact value across 100,000 placements, according to Launchmetrics. At the Los Angeles premiere of the film, the top placement was from Colombian singer Karol G, who wore a pink Emilio Pucci look, generating $1.9 million in MIV for the Italian brand. Karol G at the premiere of “Barbie” on July 9 in Los Angeles. Karol wore a multicolor skirt and bedazzled halter neck crop top from Pucci to the event. The singer is featured on the soundtrack for “Barbie” with her song “Watiti” featuring Aldo Ranks. Since July 2022, when the film released its first teaser trailer, the Barbiecore trend took off. At the time, the word Barbiecore had raked in 17.8 million views on TikTok, and at fashion marketplace ShopStyle, pink soared in popularity, with searches for the shade up by 66 percent for pencil skirts,

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