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The TikTok-Famous E.l.f. Cosmetics C-Bright Putty Primer Is at Its Lowest Price Ever for Amazon Prime Day

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. When it comes to makeup primers, E.l.f Cosmetics knows what’s up. The cosmetics brand is known for its affordable yet quality beauty offerings, but primers have remained its bread-and-butter, which is why they rarely go on sale. Lucky for you, as part of Amazon Prime Day’s beauty deals, the C-Bright Putty Primer, one of the brand’s most viral products to date, is at an all-time low discount of 20 percent off. But hurry, because today is the last day to shop Amazon Prime Day 2023 deals! The drugstore brand’s C-Bright Putty Primer is making the rounds on TikTok, with users continuing to be blown away by its insanely silky-smooth feel and long-lasting grip — as well as its $9 price tag. The TikTok videos don’t lie. One look through the tag “elf c bright putty primer” (which has racked up 95 million views), and it’s clear that this stuff is the real deal. TikTok’s latest beauty obsession is a spin-off of their longtime-loved Poreless Putty Primer. However, the new elevated version is infused with skin-boosting vitamin C that works to rejuvenate dull skin, blur

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